Martha White & Country Music
In the early years of the company, Martha White used country music as a natural forum to carry its message to the biscuit-eating public. Beginning in 1948, Martha White sponsored its first Grand Ole Opry show and has been a part of the world's longest-running radio show every week since.
Martha White also sponsors The Bluegrass Express tour. Starting in 1953 with Flatts and Scruggs to present day with Rhonda Vincent and The Rage, Martha White continues to be a prominent supporter of blue grass music.