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Martha White® Muffin Mix Challenge
Official Rules


RECIPE REQUIREMENTS: The Martha White® Muffin Mix Challenge™ ("Contest") seeks original, recipes prepared with at least one Martha White Muffin Mix. Recipes using alcohol as an ingredient will not be accepted. Recipes may not have won previous awards, may not have been published previously and must not infringe upon any other person's rights. Each recipe must include U.S. standard measurements, complete preparation instructions, cooking time and temperatures, number of servings, size of pans and any special utensils or cookware.

HOW TO ENTER: The Contest begins October 6, 2008 at midnight Central Time. Two ways to enter:

1) By mail: Send your original recipe, in English, legibly written, printed, or typed on a sheet of 8 1/2 x 11-inch paper with your complete name, mailing or street address, city, state, zip code, daytime telephone number, and date of birth in an envelope with First Class Postage to: Muffin Mix Challenge 2008, 209 7th Avenue North, Nashville, TN 37219. Mail-in entries must be postmarked by Dec. 31, 2008 and received by Jan. 7, 2009.

2) By e-mail: Send your original recipe, in English, typed in an e-mail with your complete name, mailing or street address, city, state, zip code, daytime telephone number, and date of birth to: muffins@dvl.com

E-mail entries must be received by 11:59 p.m. Central Time on Dec. 31, 2008.

Enter as often as you wish, but each entry must be different and be mailed in a separate envelope or submitted by separate e-mail message.

ELIBILITY: Contest is open to legal residents of the United States and D.C. (18 years or older), except food professionals, such as chefs, food writers or food home economists who create recipes for pay. Employees, officers and directors of Martha White Foods Inc., ("Sponsor"), its parent company, affiliates, subsidiaries, distributors, sales representatives, advertising and publicity agencies and members of their immediate families (parent, child, sibling and spouse of each) or households of any of the above are not eligible.

JUDGING: Entries will be judged initially based on the written recipe by a qualified panel of judges and will consider the following: taste, creativity, appetizing appearance, ease of preparation, and appropriate use of the product(s). The top 20 recipes will then be prepared and judged by a qualified panel of judges and assigned points based on a 1-20 point system for each of the above categories. All category points will be added to determine three winners. In the event of a tie, the entry with the highest score in the taste category and, if necessary, the appropriate use of product category, will determine the winner. Winners will be notified by phone call or e-mail on or about March 2, 2009. Winners will be required to sign an affidavit of eligibility and liability release and, where legal, publicity release. If any winner fails to return the completed documents within the time allowed, or is found ineligible, or does not comply with the Official Rules, then the winner will be disqualified, and an alternate may be selected. Prizes are non-transferable. Only one individual per entry. Each winner will also have to make himself or herself available for media interviews and public relations events as requested by Sponsor.

PRIZES:

First Prize--$1,000 cash; Grand Ole Opry prize package (two night stay at the Opryland Resort and Convention Center, two tickets to the Grand Ole Opry, two tickets for a cruise aboard the General Jackson Showboat, dinner for two at the Old Hickory Steakhouse and $500 toward travel expenses); and a special Martha White gift package including t-shirt, apron, muffin timer, wooden spoon, oven mitt, measuring cup, recipes, and a year's supply of Martha White muffin mixes in the form of free product coupons. Total ARV $2,484.

Second Prize--$500 cash; Grand Ole Opry prize package (one night stay at the Opryland Resort and Convention Center, two tickets to the Grand Ole Opry, two tickets for a cruise aboard the General Jackson Showboat, and $500 toward travel expenses); and a special Martha White gift package including t-shirt, apron, muffin timer, wooden spoon, oven mitt, measuring cup, recipes, and a year's supply of Martha White muffin mixes in the form of free product coupons. Total ARV $1,564.

Third Prize--$250 cash; Grand Ole Opry prize package (one night stay at the Opryland Resort and Convention Center, two tickets to the Grand Ole Opry, and $500 toward travel expenses); and a special Martha White gift package including t-shirt, apron, muffin timer, wooden spoon, oven mitt, measuring cup, recipes, and a year's supply of Martha White muffin mixes in the form of free product coupons. Total ARV $1,114.

Total ARV of all prizes: $5,162.

Winners must arrange for own travel and pay for travel related expenses. No substitution, cash reimbursement, or transfer of prizes, except Sponsor reserves the right to substitute a prize of equal or greater value should any of the advertised prizes become unavailable. All prizes will be awarded on or about March 30, 2009. By entering, participants agree to be bound by the Official Rules and the decisions of the Sponsor, which will be final and binding in all matters pertaining to the Contest. Limit one prize per household.

GENERAL TERMS & CONDITIONS: By participating in the Contest, entrants agree to release, hold harmless and indemnify the Sponsor, its parent company, affiliates, subsidiaries, distributors and each of their respective shareholders, directors, officers, employees and agencies from and against any and all liability whatsoever for any injuries, losses, harm, damage (including but not limited to property damage, personal injury and/or death), claims, actions, costs and expenses (including without limitation, all attorneys' fees and court costs) arising directly or indirectly from or in connection with his/her participation in the Contest, acceptance, possession or use/misuse of the prize or participation in any prize-related activity. Winners further acknowledge that the above parties are in no manner responsible or liable for, and specifically disclaim, any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize or portion thereof, including but not limited to its quality, mechanical condition or fitness for a particular purpose. Submission of a Contest entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the recipe included with the entry in any way, in commerce and in any and all media worldwide, without limitation. Submission of any entry further constitutes the entrant's (or his/her parent's or guardian's) consent to irrevocably assign and transfer to the Sponsor any and all rights, title and interest in and to the entry, including, without limitation, all intellectual property rights. Each entrant must be the sole and rightful owner of the recipe submitted in the Contest. Acceptance of winner status or a Contest prize will further constitute and signify agreement and consent (or that of parent or legal guardian if winner is a minor) that the Sponsor and/or Sponsor's assignee may use the winner's recipe, name, photograph, images, likeness, voice, signature, biographical information, recipe and/or any other intellectual property materials created or submitted as part of the Contest, in addition to any and all materials created during public relations activities related to the Contest (collectively "Publicity Materials") for purposes of advertising, publicity and trade related to Sponsor's products and/or services, in all media worldwide (including Sponsor's web sites), without further compensation, except where prohibited. Winners' statements may be used in whole or in part and may be paraphrased, amplified, shortened, and/or put into conversational form to meet the requirements of copy, layout and/or script, provided their general sense is not changed. All Publicity Materials developed or used will be Sponsor's property and will be works "made for hire" and winners will retain no ownership rights whatsoever in or to said works. If said Publicity Materials are not considered works "made for hire," winners hereby assign all said works to Sponsor. Winners are solely responsible for any federal, state or local taxes on prizes. All federal, state, and local laws and regulations apply. Void outside the 50 United States and D.C. and where prohibited. Sponsor reserves the right to take such action as they deem necessary to enforce these Official Rules and ensure the fair operation of the Contest, including without limitation, barring and disqualifying entrants who do not comply with these Official Rules. If, for any reason, the Contest is not capable of running as planned by any cause which, in the sole opinion of the Sponsor, corrupts or affects the administration, security, fairness, integrity or proper conduct of the Contest, or if due to any technical, production, or other error, more prizes are claimed or awarded than are described in these Official Rules, Sponsor reserves the right, at their sole discretion to cancel, terminate, modify or suspend the Contest and determine winners from entries received prior to action taken, or as otherwise deemed fair and equitable by Sponsor. No more than the number of prizes stated in these Official Rules will be awarded. By participating, entrants agree that all issues and questions concerning the construction, validity, interpretation and enforceability of the Official Rules, entrant's rights and obligations, or the rights and obligations of the Sponsor in connection with the Contest, will be governed by, and construed in accordance with, the laws of State of Ohio, without giving effect to any choice of law or conflict of law rules. By participating, entrants consent to the jurisdiction and venue of the federal, state and local courts located in Cleveland, Ohio.

LIMITATIONS OF LIABILITY: In the event of a dispute regarding the identity of an entrant, such entry will be deemed to be made by the authorized account holder of the e-mail address submitted at the time of entry. "Authorized account holder" is deemed as the natural person who is assigned to an e-mail address by an Internet access provider, service provider or other online organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Neither Sponsor nor its agencies are responsible for lost, late, stolen, illegible, misdirected, or non-delivered entries or e-mail; or for lost, interrupted or unavailable satellite, network, server, Internet Service Provider (ISP), Web Site or other connections availability, accessibility or traffic congestion, or miscommunications, or failed computer, network, telephone, satellite, or cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or computer hardware or software malfunctions, failures or difficulties, or other errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of entry or other information or the failure to capture, or loss of, any such information. Neither Sponsor nor its agencies are responsible for any incorrect or inaccurate information, whether caused by Web Site users, or by any equipment or programming associated with or utilized in the Contest and assume no responsibility for any error, omission, interruption, deletion, defect or delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or tampering with or hacking of Web Site. Sponsor reserves the right, at its sole discretion, to disqualify any individual it finds may be tampering with the entry process or operation of the Contest or Web Site, may be acting in violation of the terms of the Web Site or may be acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Any attempt to deliberately damage any Web Site or undermine the legitimate operation of the Contest is unlawful and subject to legal action by Sponsor or its agents.

WINNERS LIST: For a copy of the winners list, send a self-addressed, legal size envelope with proper postage affixed by March 31, 2009, to Muffin Mix Challenge™ Winners List, 209 7th Avenue North, Nashville, TN 37219. Winners list will be sent after all winners have been verified.

SPONSOR: Martha White Foods Inc., PO Box 2191, Jackson, TN 38302-2191